Lynda - Building Your Marketing Technology Stack


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Torrent Hash : B0E01C70422506439B299F451411C33632856506
Torrent Added : 1 Year+ in Other - Other
Torrent Size : 1.82 GB


Lynda - Building Your Marketing Technology Stack
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Torrent File Content (29 files)


Lynda - Building Your Marketing Technology Stack
    5 - 5. Leveraging the Back-Office Layer
          Keeping on top of customer relationship management (CRM).mp4 -
116.98 MB

          Leveraging a data management platform (DMP).mp4 -
114.88 MB

    3 - 3. Providing the Digital Experience
          Creating your digital presence.mp4 -
111.1 MB

    4 - 4. Measuring the Digital Landscape in the Clickstream Layer
          Tracking it all with web analytics.mp4 -
110.52 MB

    5 - 5. Leveraging the Back-Office Layer
          Preparing and storing all this data.mp4 -
109.82 MB

    6 - 6. Communicating and Optimizing in the Analysis Layer
          Attributing value to marketing channels and campaigns.mp4 -
100.15 MB

          Learning and predicting with data exploration and modeling.mp4 -
99.09 MB

    3 - 3. Providing the Digital Experience
          Going mobile.mp4 -
98.58 MB

          Selling online with ecommerce.mp4 -
97.73 MB

    4 - 4. Measuring the Digital Landscape in the Clickstream Layer
          Organizing it all with tag management.mp4 -
96.34 MB

          Testing for conversion rate optimization.mp4 -
87.66 MB

          Leveraging user experience and voice of the customer tools.mp4 -
78.72 MB

    3 - 3. Providing the Digital Experience
          Building on a content management system (CMS).mp4 -
75.99 MB

    4 - 4. Measuring the Digital Landscape in the Clickstream Layer
          Targeting and personalizing the digital experience.mp4 -
71.97 MB

    6 - 6. Communicating and Optimizing in the Analysis Layer
          Communicating data through dashboarding and data visualization.mp4 -
69.19 MB

          The importance of communicating and activating marketing data.mp4 -
51.86 MB

    5 - 5. Leveraging the Back-Office Layer
          Running and operating the business with technology.mp4 -
50.98 MB

    2 - 2. Reaching Customers with the Digital Advertising Layer
          Reaching consumers with email & marketing automation.mp4 -
37.93 MB

          Using display advertising.mp4 -
35.29 MB

    1 - 1. Understanding the Components of Digital Marketing
          Putting the stack into action with governance.mp4 -
33.87 MB

    7 - Conclusion
          Tying it all together and taking the next steps.mp4 -
28.89 MB

    1 - 1. Understanding the Components of Digital Marketing
          An overview of digital marketing technologies.mp4 -
28.67 MB

    0 - Introduction
          Welcome.mp4 -
26.59 MB

    1 - 1. Understanding the Components of Digital Marketing
          Understanding the marketing data being generated.mp4 -
26.33 MB

    2 - 2. Reaching Customers with the Digital Advertising Layer
          Leveraging social media.mp4 -
25.43 MB

          Marketing with search engines.mp4 -
24.58 MB

          Being present with content marketing.mp4 -
24.34 MB

    1 - 1. Understanding the Components of Digital Marketing
          A brief history of digital marketing.mp4 -
23.18 MB

    0 - Introduction
          What you should know before watching this course.mp4 -
12.14 MB



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