Lynda com- Google Analytics Essential Training

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Lynda com- Google Analytics Essential Training
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Torrent File Content (71 files)

Lynda.com- Google Analytics Essential Training
02. What Does Analytics Measure
01.Defining goals and conversions_ Why do you have a web site.mov -

58.59 MB

04.Understanding trends.mov -

48.2 MB

10. AdWords Tracking
07.Keyword positions.mov -

41.88 MB

00.Introduction
02.How to get the most from this course.mov -

31.01 MB

01. What Is Web Analytics
01.Pitfalls of hit counting and turning data into information.mov -

28.73 MB

02. What Does Analytics Measure
03.Understanding segmentation.mov -

26.63 MB

05. Detailed Reports
03.Sorting data with inline and advanced filters.mov -

24.75 MB

03. Google Analytics Fundamentals
01.How does Google Analytics work.mov -

23.4 MB

14. Goals
02.Configuring goals.mov -

20.57 MB

11. Campaign Tracking and Tagging
02.Introducing campaign tagging.mov -

19.77 MB

14. Goals
04.Connecting Google Analytics to Ecommerce data.mov -

19.51 MB

05. Detailed Reports
02.Navigating reports using tabs (Site Usage, Goals, Ecommerce).mov -

19.5 MB

14. Goals
03.Understanding funnel visualization.mov -

17.01 MB

05. Detailed Reports
01.Comparing different ways to view data (overview, tabular, pie, bar, compare to site).mov -

15.92 MB

01. What Is Web Analytics
02.Web analytics_ A tool and a process.mov -

15.56 MB

13. Internal Site Search
04.Configuring Site Search.mov -

15.47 MB

06. Intro to Segmentation
02.Slicing data with Dimensions.mov -

14.81 MB

11. Campaign Tracking and Tagging
04.Tracking offline campaigns.mov -

14.28 MB

09. Traffic Sources Reports
06.Viewing reports on search engine keywords.mov -

12.46 MB

Conclusion
Goodbye.mov -

11.9 MB

10. AdWords Tracking
02.Identifying campaigns and segmentation options.mov -

11.78 MB

04. Google Analytics Report Fundamentals
01.Understanding accounts and profile administration.mov -

11.65 MB

03. Google Analytics Fundamentals
03.Installing Google Analytics tracking code on a site.mov -

11.5 MB

12. Content Reports
06.Using intelligence alerts to flag important events.mov -

11.25 MB

05.Measuring the importance of top landing and top exit pages.mov -

11.25 MB

11. Campaign Tracking and Tagging
01.Introducing campaign tracking.mov -

10.87 MB

02. What Does Analytics Measure
02.Understanding data_ Averages.mov -

10.23 MB

07. Sharing Options
03.Exporting data (PDF, XML, CSV, TSV, Excel).mov -

10.19 MB

06. Intro to Segmentation
01.Understanding the importance of segmentation in data analysis.mov -

9.82 MB

12. Content Reports
04.Analyzing click paths_Navigation Summary, Entrance Paths_Sources_Keywords.mov -

9.7 MB

13. Internal Site Search
01.Understanding the Site Search and Usage reports.mov -

9.62 MB

04. Google Analytics Report Fundamentals
05.Using the Help tools in Analytics.mov -

9.59 MB

03.Selecting and comparing date ranges.mov -

9.4 MB

12. Content Reports
07.Creating custom intelligence alerts.mov -

9.15 MB

02.Sorting top content according to page title.mov -

9.01 MB

09. Traffic Sources Reports
02.Identifying users who were referred to your site by another site.mov -

8.73 MB

08. Visitor Reports
03.Analyzing location data with Map Overlay.mov -

8.36 MB

09.Sorting data by browser capabilities.mov -

7.98 MB

04. Google Analytics Report Fundamentals
02.Using the dashboard and analyzing data over time graphs.mov -

7.98 MB

00.Introduction
01.Welcome.mov -

7.77 MB

13. Internal Site Search
03.Using Site Search Start and Destination Pages to understand where users begin their searches.mov -

7.54 MB

07. Sharing Options
01.Sharing data and reports.mov -

7.32 MB

12. Content Reports
01.Understanding the Top Content report and the anatomy of a URL.mov -

7.32 MB

07. Sharing Options
02.Managing user accounts and profiles.mov -

6.89 MB

08. Visitor Reports
08.Understanding visitor loyalty compared to recency.mov -

6.64 MB

12. Content Reports
03.Understanding when to use Content Drilldown.mov -

6.37 MB

14. Goals
01.Understanding the Goal tab.mov -

5.77 MB

09. Traffic Sources Reports
01.Understanding where site visitors come from.mov -

5.6 MB

08. Visitor Reports
06.Comparing data according to visits, visitors, and pageviews.mov -

5.51 MB

02.Benchmarking.mov -

5.46 MB

Description

 							Do you want to know more about your site visitors and how your content is performing? Google Analytics is the de
facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals,
and ad revenue generated from your site. In this course, Corey Koberg shows how to use Google Analytics to measure
traffic, ad performance and ROI, and conversions, and understand how people use your website. This course covers the
out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from
the vast array of data available: from averages and segments to trends and context.
  
  Topics include:

 
   Setting up an account
   Installing tracking code on a site
   Using flow visualization to see how
visitors navigate through a site
   Defining goals and conversions
   Reading the dashboard and understanding
high-level metrics
   Performing real-time analysis
   Analyzing visitor and traffic source reports
  
Tracking AdWords and other marketing campaigns
   Utilizing segmentation for deeper analysis
   Understanding
the raw data and how it's collected
   Selecting and comparing date ranges
   Identifying slow-performing
pages
   Using annotations and best practices
   Configuring and analyzing internal site search
  
Working with reports
   Cleaning up data with inline filters
   Sharing data and reports

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