OREILLY DESIGNING FOR BEHAVIOR CHANGE 2013 RETAIL EPUB EBOOK-kE
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Torrent File Content (3 files)
OREILLY.DESIGNING.FOR.BEHAVIOR.CHANGE.2013.RETAIL.EPUB.EBOOK-kE
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Description
TITLE: DESIGNING FOR BEHAVIOR CHANGE
PUBLISHER: OREILLY LANGUAGE: ENGLISH
LINK: http://is.gd/tiqDuj RELEASE TYPE: RETAIL
FORMAT: EPUB RELEASE DATE: 2013.12.14
ISBN: 9781449367961 STORE DATE: 2013
SAVED.MONEY: 32 DOLLAR DISKCOUNT: 01 x 05MB
AUTHOR: STEPHEN WENDEL
BOOK
A new wave of products is helping people change their behavior
and daily routines, whether it's exercising more (Jawbone Up)
taking control of their finances (HelloWallet), or organizing
their email (Mailbox). This practical guide shows you how to
design these types of products for users seeking to take action
and achieve specific goals
Stephen Wendel, HelloWallet's head researcher, takes you
step-by-step through the process of applying behavioral economics
and psychology to the practical problems of product design and
development. Using a combination of lean and agile development
methods, you'll learn a simple iterative approach for identifying
target users and behaviors, building the product, and gauging its
effectiveness. Discover how to create easy-to-use products to
help people make positive changes
Learn the three main strategies to help people change
behavior
Identify your target audience and the behaviors they seek to
change
Extract user stories and identify obstacles to behavior
change
Develop effective interface designs that are enjoyable to
use
Measure your product's impact and learn ways to improve it
Use practical examples from products like Nest, Fitbit, and
Opower
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